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I recently needed to do this for one of our customer and here the Google answer:
Thanks for your email asking if we can move all the campaigns so your client does not lose his Quality Score. At this time, there is no way to retain the Quality Score of a campaign when it is moved to a new account. Below I will provide instructions for moving campaigns to new account and information on what the Quality Score will look like in the new account.
MOVING CAMPAIGNS FROM ONE ACCOUNT TO ANOTHER ACCOUNT With adwords Editor, you can cut or copy campaigns in one account, then paste the campaigns and their contents in a different account.
To copy and paste campaigns:
1. In the tree view, select the account containing the campaigns you want to copy.
2. Click the Campaigns tab.
3. Select one or more campaigns.
4. Go to the Edit Menu > Copy to copy the campaigns.
5. Go to the File Menu > Open Account.
6. Select the account where you want to paste the campaigns.
7. Click ‘Open Account.’
8. Select the account name in the tree view.
9. Go to the Edit Menu > Paste to paste the campaigns.
To cut and paste campaigns:
1. In the tree view, select the account containing the campaigns you want to move.
2. Click the Campaigns tab.
3. Select one or more campaigns.
4. Go to the Edit Menu > Cut to cut the campaigns.
5. Go to the File Menu > Open Account.
6. Select the account where you want to paste the campaigns.
7. Click ‘Open Account.’
8. Select the account name in the tree view.
9. Go to the Edit Menu > Paste to paste the campaigns.
WHAT THE QUALITY SCORE OF A CAMPAIGN WILL LOOK LIKE IN THE NEW ACCOUNT
Quality Score is composed of a number of factors including ad text and keyword relevance and campaign performance. When you transfer a campaign to a new account, you will lose the campaign’s performance statistics. Your Quality Score will still reflect your ad text and keyword relevance, however.
Mike
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