Well it looks like Ask.com is going nuts on the advertising budget… 47 million in June only! Well it looks as if they are the biggest arbitrager and that Google is even allowing them to do so. How is it possible? Well I guess you have to be a Google Partner to be allowed to do arbitrage. Another proof of the Google’s bias towards the people that do not follow the rules but brings in a ton of money! Just look at the all the cloaking going on with Google Partners and it will show once again the favoritism taking place with Google’s Partner. The moral of the story is simple, become a Google Partner and you will get a free pass to do what you want and bypass the Google TOS!
Nielsen Ratings for June: http://www.nielsen-netratings.com/pr/pr_070711.pdf
Thanks Seven Mile for outing them…
Mike
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